IG Account Management: Content Strategy to Sponsored Execution | Zeona Studio
@hogan.tech software-engineer IG — 29K followers, 200 posts, end-to-end sponsorship from pitch to delivery
Project overview
A software-engineering-focused Instagram account, @hogan.tech, targeting software engineers as its core audience. Content covers tech tool reviews, engineering memes, and technical discussions — currently at 29K followers and 200 posts.
Fully independent: topic planning, copywriting, scripting, filming, editing, scheduling, automated DM replies on comments, plus end-to-end sponsorship negotiations and execution.
Brand partnerships span AI dev tools, SaaS platforms, and streaming services — including Claude AI full-stack workflow courses, Typeless, ReccoAI, and Flixseek. Every sponsored post is handled solo from brief to final delivery, ensuring brand messaging integrates naturally with the account's voice to maintain audience trust and engagement quality.
Key features
- Topic strategy and content calendar planning
- End-to-end production: script → film → edit
- Sponsorship negotiation, proposal, and delivery
- Automated comment DM replies (ManyChat / BotBonnie)
- Audience analytics and post-performance optimization
- Diverse content: tech tool reviews, engineer memes, technical discussions
Tech stack
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